Sitecore CDP vs Sitecore Personalize

Mostly asked question is, What are the key differences between Sitecore CDP and Sitecore Personalize? I will try my best to simplify in this article. Before that few pointers

• To Personalize we need to make certain decisions (real-time) using Customer Data.
• Customer Data needs to be collected/gathered from various channels, analyzed and an interface and sites to A/B Test a concept and want to deliver a product that works. Justify a style, user experience (UX) or a Campaigns driven by a business Model

Most organizations might have already had the data part of the CDP, however the actioning part is what the Sitecore Personalize is for. So Sitecore CDP is all about getting data from multiple channels and storing for further analysis and processing. Personalize is the actioning part where you take decisions in providing a great experience to the customer interacting via omni-channel.

Sitecore CDP

Is a rich set of tools for Data Ingestion from various methods like streams, batch and APIs

• streams collect transactional data of guest which is transactional and behavioral in nature
• large batches of data can be uploaded from enterprise systems using Batch APIs
• A rich set of REST APIs provide CRUD operations
• Creating profiles of visitors with or without Personally Identifiable Information (PII)

Sitecore Personalize

Is a set of tools to power the interactive experiments in real-time like triggered experiments, decisioning on the fly and performance analytics

• to power an interactive customer experience
• transaction and behavioral data is used to trigger personalization
• similarly the data is used trigger experiments and A/B testing

There are few important aspects of Personalization

• Decisioning, the rules engine used to determine what Personalization is rendered to the customer. While making decisioning external data can be used consuming REST APIs. Could be an AI Model some business data in real-time
• Instrumental in providing the Next Best Action
• Ability to send trigger a 1:1 message via Web Push or email
• Imagine someone spent enough time but are exiting the site, basically abandoning whatever they have been shopping for. Called the Abandon Cart action, so an email can be sent